Good writers can make any subject interesting through the use of style. It’s not what you say; it’s how you say it. There are a few basic rules: avoid wordiness, be specific, use active verbs, avoid clichés, provide sensory description and order events logically, show, don’t tell. Correct grammar is essential. Proper language is important, but the correct way of saying something is not always the compelling way of writing it.

Tone: Stories have a tone of voice, an attitude. They might be: Serious, Comical, Approving, Condemning, Sarcastic. Often, the tone might reflect the author’s opinion on a character or an issue.

Develop Your Own Writing Style: There are many successful authors. Read their work; study their work, but do not copy their work. It's a great idea to read books written by your favorite authors, but it isn't a good idea to copy their writing style. If readers want to read books written in their style, they will buy their books, not yours. If they're buying your book it's because they are looking for something new. If they shell out good money for something you’ve written, then you know they are looking for something different than what they usually read. If you don’t give it to them, they will find an author who will.

Using your own style just means you should tell stories in your own way. Write the way you think and speak. Your writing style might be lighthearted and funny, or solemn and depressing, or serious and informative, or many other things.

The tools you might use are:

Length and complexity of sentences. Write simply and directly, in short words, short sentences, short paragraphs.

Diction (word choice) Use language that creates an atmosphere or "tone" suited to your story.

Imagery (using words that will help the reader experience the story by activating all five of their senses—sight-touch-hearing-taste-smell)

Patterns of sound (Alliteration & Assonance)

Figures of speech (Simile-Metaphor-Puns-Sarcasm, etc.)